Google Business Profile Audit · June 10, 2026

Joe's Plumbing & Drain (sample report, demo data)

📍 1414 W Sunshine St, Springfield, MO 65807
☎ (417) 555-0143    🌐 joesplumbingspringfield.com
Listed as: Plumber
Search analyzed: “plumber springfield mo”
25/100
Grade F

When someone in your area searches Google for "plumber springfield mo", Google shows a map with the top 3 businesses at the top of the page. Those 3 spots get most of the calls.

We tested 25 locations across 10 miles around you. Joe's Plumbing & Drain made that top 3 in just 1 of the 25, which means customers almost everywhere around you are finding someone else first. Your top competitor in this area, Springfield Plumbing Pros, made it in 22 of the 25 (88%), cutting into your business every single day.

The good news: every gap below is fixable, and honestly, you could do it all yourself. We've spelled out exactly what to fix. But you're a plumber, not a tech expert who lives inside these systems. Your time is worth more doing what you do best. That's where PackFound comes in: this is what we engineer every day, and we get you to the top of the pack when your customers search.

Here's what we do for you, for a flat $299/month:

Some months we'll shift effort where it moves your numbers most (extra posts instead of photos, for example); your monthly report shows exactly what was done. We promise the work above, never specific rankings: review growth and map movement depend on factors no honest company controls. No contract. Cancel anytime. Checkout link at the bottom of this page.

Score breakdown

Profile completeness6.7 / 20
Reviews & reputation7.6 / 25
Visual content0.9 / 10
Activity & engagement1.2 / 15
Map visibility (grid scan)5.9 / 20
Website signals2.3 / 10

Where you show up on Google Maps

We searched “plumber springfield mo” from 25 different spots across 10 miles around your business. Each circle shows your position in the results from that spot. Green = you're in the top 3, the map results customers actually see and call. Any other color means customers in that area are seeing your competitors first. Yellow or orange means you're close but losing the call. Red means you're barely showing up at all. Don't take our word for it: click any circle to run that exact search live on Google Maps from that spot. (Live results can shift a little by day and device, but the pattern holds.)

Joe's Plumbing & Drain: average position #9.5, in the top 3 at 1 of 25 locations (4%)

Your top competitor in this area, Springfield Plumbing Pros: average position #2.1, in the top 3 at 22 of 25 locations (88%)

Legend: top 3: getting the calls   4-7: just missing out   8-12: rarely seen   13+: invisible here

🔍 This free audit uses a 5×5 scan over 5 miles. PackFound clients get much denser scans over a wider area: street-by-street detail, tracked weekly, so you can watch the map turn green.

What fixing this could be worth

If Joe's Plumbing & Drain reached the top 3 across the area we tested (instead of 4% of it), based on roughly 500 monthly searches* like “plumber springfield mo”:

+14–27
more calls / month
+4–8
more booked jobs / month
$1,450–$2,900
added revenue / month

How we got there: search volume × how many searchers click each map position (industry benchmarks) × 55% of clicks becoming calls × a 30% close rate × $350 average plumbing job. *Search volume is a conservative placeholder until measured for your exact area. These are estimates to size the opportunity, not a guarantee of results. Anyone who guarantees Google rankings is lying to you.

You vs. local competitors

BusinessRatingReviewsVelocityPhotosPosts
Joe's Plumbing & Drain (you)4.3★ 471/mo 120/mo
Springfield Plumbing Pros4.8★ 3129/mo 1486/mo
Ozark Flow Plumbing4.7★ 1895/mo 642/mo
Reliable Rooter SGF4.5★ 963/mo 330/mo

Priority fixes (ranked by impact)

  1. 1. Show up in Google's top 3 map results more often: right now you make the top 3 in 4% of the area we tested, while your competitor Springfield Plumbing Pros makes it in 88%. Those top 3 spots get most of the calls. (+11.2 pts, Map visibility (grid scan))
  2. 2. Publish 1-2 GBP posts/week (offers, completed jobs, seasonal tips). (+9 pts, Activity & engagement)
  3. 3. You earned 1 review(s) last month vs the median competitor's 5. (+6.4 pts, Reviews & reputation)
  4. 4. Close the review gap: 47 vs competitor median 189. A post-job SMS review ask typically adds 4-8 reviews/mo. (+6 pts, Reviews & reputation)
  5. 5. Answer all open Q&A items. Unanswered questions get answered (wrongly) by the public. (+4.8 pts, Activity & engagement)
  6. 6. Upload job-site photos. You have 12 vs a competitive benchmark of 64. (+4.1 pts, Visual content)
  7. 7. Write a 650-750 character description covering core services and service area. (+4 pts, Profile completeness)
  8. 8. Respond to all reviews within 48h. Response rate is a visible trust signal. (+3.3 pts, Reviews & reputation)

Full check detail

CheckYour valueBenchmarkStatus
Profile completeness
Business description missing 650+ chars, keyword-rich FIX
Secondary categories 1 competitor median 2 IMPROVE
Services listed 4 10+ FIX
Attributes set 3 8+ FIX
Hours + holiday hours no holiday hours complete incl. holidays IMPROVE
Booking/quote link missing set FIX
Reviews & reputation
Review count 47 competitor median 189 FIX
Review velocity (30d) 1/mo competitor median 5/mo FIX
Average rating 4.3★ 4.7★ median IMPROVE
Owner response rate 11% 62% median FIX
Visual content
Photo count 12 competitor median 64 FIX
Photos added (90d) 0 4+/quarter FIX
Video present no 1+ FIX
Activity & engagement
Posts (30d) 0 competitor median 2 FIX
Q&A answered by owner 1/5 all answered FIX
Map visibility (grid scan)
How often you're in Google's top 3 map results 4% Springfield Plumbing Pros: 88% FIX
Average map position #9.5 Springfield Plumbing Pros: #2.1 IMPROVE
Website signals
LocalBusiness schema missing present FIX
Mobile PageSpeed 54/100 70+ IMPROVE
NAP matches GBP exactly mismatch exact match FIX
Title tag has service + city no yes FIX
PackFound

Want this map green without doing any of it yourself? We complete every profile fix in this report in your first two weeks. Then, every month after, we keep working your numbers: review momentum, fresh posts and photos, listings expanding, and a report like this one showing exactly what improved. Your competitors aren't standing still, and with PackFound, neither are you.

$299 per month. No contract, cancel anytime.

Even our most conservative estimate above (+$1,450/month) is 4.8x what the plan costs.

Get started today

Questions first? Just reply to the email this report came with. You'll be talking to Josh, the software engineer who built this report.

Methodology: scores computed from public profile data, competitor medians, and a 5×5 map-rank grid scan. Checks marked N/A need a deeper data pull and are excluded from the score (coverage: 100/100 weight). All checks are deterministic and reproducible. This report does not guarantee ranking outcomes. © 2026 PackFound · packfound.com